Trends are designed to make us buy shit. Not literally shit – that’s never been trendy, because there’s plenty of it around. You don’t even have to go to the store to get some (literal) shit – it’s available right there in your home. Or at least on the sidewalk in front of your home. Thanks, neighbor dogs! And cats. And raccoons. No, trendy items are only trendy if they require effort and expense to attain.
I once loved magazines – loved, loved, loved magazines, with their bright, shiny pictures; with their neat little packages of information and inspiration; with their message of eternally-springing hope. I’m speaking of women’s magazines here, the kind with a fashion focus – not, say, Ms. But the raison d’être of a magazine is to get you to buy shit – clothing, “beauty” products, purses, toilet bowl cleaner, fitness gadgets, what have you. And how do the marketers do that, dear reader? You know the answer as well as I – by making you believe that your life is somehow lacking, and that your life will be so much better if you buy this particular shit. But you’re not – lacking, that is. And your life will not improve if you have in your house any particular consumer item that is advertised in those magazines.
So yeah – lately, the shine has worn off magazines, as far as I’m concerned. I’m just having a hard time seeing past the ads, despite the sometimes-good writing that I find buried between the ads. Have you ever tried this? Take a magazine – whichever type you choose. Flip through it, and tear out any page that has nothing but advertising on both sides. Make a note of how much slimmer your magazine now is.
And blogs! Some of my formerly favorite blogs, sort of online magazines, have morphed into vehicles for selling shit. Writers whose points of view I once looked forward to reading are now more focused on convincing me to buy this blouse, that moisturizer, and that other mascara. Jeesh! If I wanted that, I’d buy a magazine.
Here’s where I lose credibility with some of my younger readers: I do not care what the latest fashion trends are. The beauty of reaching my advanced age, 52, is that I feel just fine about choosing clothing that covers my nakedness, is comfortable, and suits my own ideas about what looks good on me. Are those snazzy-to-me shoes “so last year”? Who cares! Does this hat remind you of your grandmother? That’s your problem! Do the cool kids not approve of my simple, practical purse? Tough shit, cool kids! Who asked you anyway? I use a purse to haul around things that I want to have with me when I’m away from home, not to impress the cool kids.
And really, that speaks to my personal philosophy: You should do the things you do in life because they please you and express your inner essence – not because they might impress someone. It’s a key distinction. I taught high school until recently, and every day I would pass in the hallways clumps of black-clad “emo” types whose carefully chosen outfits carefully toed the emo party line. They made a big point of being “different,” but all in the same way. As I passed, they’d get louder so as to attract attention. They were trying very hard for a negative reaction – from teachers, from parents, from peers. I see people like this on the streets of Tacoma, in their oh-so-similar hipster outfits with the baggy gray beanies, and they’re mostly out of high school, yet many of them are still angling for the disapproval of passers-by like me. I find that sad. Why should you care about what sort of reaction you can draw from perfect strangers? Do you really need me, a middle-aged person, to validate what a badass you are?
Then there was S-, a student in my classes the last few years before I retired. She wore the oddest, coolest outfits, which she often designed herself out of scraps of cloth, old garments, and funky items cobbled into accessories. But she did this to please herself, and for that reason, I was always delighted to notice and to compliment her wardrobe choices. S- enjoyed what she wore, whether others approved or not; she was expressing herself.
I want to dress like that too, now that I no longer have to meet someone’s expectations for what’s appropriate. Not that I want to wear silver lame skirts and tiaras, like S- did, but it’s wonderful to be able to please myself, sartorially. And it’s such a relief to realize that, no matter what event comes my way, I already have something appropriate in my closet. I don’t need any new clothes! Take that, advertisers.
And that goes for electronics – so I’ll say no thanks to an expensive smart phone. I have a computer at home, and I don’t care to snap photos of myself in various locations throughout the day and post them for all and sundry to admire. You like your smart phone? Good for you – enjoy! You think that I’m hopelessly uncool because I don’t have one? Who cares! That also goes for social media. I enjoy Facebook, especially the goofy videos that my friends and “friends” post – that porcupine eating a pumpkin – too cute! And I like to read what distant friends are up to. But I’ve heard that the cool kids have left Facebook behind in favor of Instagram, Twitter, and God knows what else. Who cares! Not I.
I was noodling around on the internet, looking for others’ interesting thoughts on being a free thinker who doesn’t unquestioningly follow fashion, technological, and/or social trends. Most of what I found related to the Free-Thinker Movement – apparently devoted to freedom from religious dogma and clerical control, with past ties to the anarchist movement of the 19th century. I’m greatly simplifying here, but – in any case – this was not at all what I was looking for. How disappointing! Where were the articles, essays and websites devoted to thinking for oneself in daily life? I did, however, find this good bit from Urban Dictionary website (always a fun read):
A philosophical viewpoint that opinions or beliefs of reality should be based on science, logic and reason. Ideas should not be derived from religion, authority, governments or dogmas.
A free thinker should not reject nor accept any proposed truths of organized religion, established norms, media, etc. They should determine if the belief is valid based on their own knowledge, intuition, research and reason. Just because other people believe in it, doesn’t mean it’s right! Use your own judgment and think critically!
by Autumn’s Modesty, September 19, 2009
Thank you, Autumn! I’ll bet she doesn’t waste much time reading fashion magazines or trolling the mall for external validation. So – here’s to free thinkers. I shall do my very best to be one.